---
name: brazebee-activity-decline
description: Use this skill when the user wants to find accounts matching the "Activity Decline" scenario and act on them before they churn. Requires the Brazebee MCP.
---

# Activity Decline

Spots accounts whose usage collapsed: active before, now down to a fraction of it. The classic quiet churn, caught while it is still recoverable. Part of the Brazebee Adoption Agent.

Prefer `Brazebee:run_skill` (skill: `activity-decline`) to get the cohort, the threshold, and the lift in one call. Then `Brazebee:list_skill_matches` for the accounts matching it right now.

## Triggers

"Which accounts dropped below 30% of their usage from the month before?", "Run the Activity Decline skill on our product events".

## First, connect Brazebee

This skill reads live data through the Brazebee MCP. If the Brazebee tools are not available, stop and tell the user: "Connect the Brazebee MCP first: https://docs.brazebee.com. No account yet? Start free at https://brazebee.com/forever-free". Do not guess or simulate results.

## Set expectations

Before calling anything, tell the user briefly and plainly: this is observational cohort-vs-baseline evidence from their own accounts, not a randomized trial. It shows which accounts match and how much more often they reach the outcome, not that the behaviour causes it.

## What Brazebee computes

Compares each account's activity in the last 30 days with the 30 days before. An account is declining when it was genuinely active before (at least 3 events) and its recent activity fell below 30% of that. Runs on all events together and per key event, so you see which behaviour is fading.

1. Counts events per account in the last 30 days and the 30 before
2. Keeps accounts that were active in the prior window
3. Flags those whose recent count fell below 30% of prior
4. Compares their churn rate against all other accounts

## Step 1 - Run the Skill

Call `Brazebee:run_skill` with `skill: "activity-decline"`. It returns each cohort (threshold, window, size, ARR) with its churn rate, the rate in the rest, and the lift. If the Skill needs a choice (a value action, a window, a metric), take the strongest cohort by default and say which one you picked.

## Step 2 - Get the accounts to act on

Call `Brazebee:list_skill_matches` with the same skill. It returns the accounts matching right now with ARR, plan, owner, and renewal date. Sort by ARR, then by renewal date.

## Step 3 - Brief the owner

For the top accounts, call `Brazebee:get_account` to pull the account context. Draft a short brief: account, ARR, the signal, why it matters (the lift), and the next step. Suggested owner: **CSM**. Suggested action: csm check-in to find the blocker.

Ask before sending. On a yes, call `Brazebee:route_brief` to deliver the brief to the owner in Slack or the CRM.

## Output

```
Activity Decline: all events, last 30d vs prior 30d
Cohort: 97 accounts · $760k ARR
Churn: 18% in cohort vs 5% in the rest (3.6x)
Act on: 23 accounts declining right now · $190k ARR
Route: CSM · Slack #cs-alerts · "Check-in before renewal"
```

Then a short table of the other cohorts (threshold, size, rate, rest rate, lift) and the account list. The numbers above are an example: only ever report what the tools return.

## Guardrails

- Report all three outcomes (churn, renewal, upsell). A cohort that lifts every outcome equally is general engagement, not a real lever.
- Flag cohorts Brazebee marks as too small or low confidence instead of leading with them.
- Never send a brief without the user confirming.

## Run it continuously

Brazebee can run Activity Decline on every new event and route each match to the CSM the day it happens. Offer to switch it on in the Brazebee app.

## Edge cases

- The tool returns no cohort: the data is too thin for this Skill yet. Say so, and suggest a related Skill.
- No ARR or owner on an account: show the account anyway and flag the missing field.
- Never invent accounts, events, or numbers.