Churn Agent
Catch churn before it happens.
Brazebee reads product usage, CRM, and subscription data to catch churn early: usage sliding, a champion going quiet, a renewal creeping up. The at-risk account routes to your CSM with the ARR, renewal date, and a trigger play to run.
How it works:
- Product usage decline and drop-offs caught in real time
- CRM context and renewal proximity weighted in, health tracked over time
- CSM gets a brief with ARR, the signal, and a suggested trigger play
- Turns risk into action: save rate tracked and plays scored over time
Trained on your historical churn across usage, CRM, and billing, not a generic model.
A Product usage
CRM data
Subscription
Calls
Emails
Churn signal Northwind
ARR $48,000
Renewal in 18 days
Signal usage down 41% in 30d
Play book a save call
routed to → CSM
Slack
HubSpot workflow
CRM workflow