How it works

Plug Brazebee into your stack in an afternoon.

Setup, once:

  1. 1/ Connect your tools with one-click OAuth
  2. 2/ Run the Trigger Play analysis on your historical accounts
  3. 3/ Activate the Trigger Play with the most revenue impact
PostHog
AAmplitude
HubSpot
Salesforce
Stripe
MMaxio
Churn signalUpsell signalRenewal signal
Brazebee
Slack
HubSpot workflow
CRM workflow

How your Agents know which Trigger Play to run:

No dashboards to read, no analysis to run.

Brazebee

The Brazebee engine

Weighs every behavioural signal across your accounts, ranks what predicts each outcome, then runs the three steps below on its own.

1

Builds the cohort from your history

It pulls every account that has ever shown the trigger behaviour. No manual list-building.

Trigger usage down >30% in 30 days · 128 accounts
2

Compares it against the baseline

It measures how often that cohort churned vs the rest of your accounts. Only signals from before the outcome count, so the pattern isn't just churn measuring itself.

This cohort 22% churned
Rest of your accounts 9% churned

2.4× more likely to churn

3

Your Agent runs the play and proves the lift

It runs the play, measures the lift against a held-back group, and keeps only the plays that actually move the number.

Action Slack nudge to CSM with account brief
Exposure 128 accounts · ~$210k ARR at risk

From then on your Churn, Upsell, Renewal, and Competitor Agents watch live and run the validated play the moment their signal fires.