All Brazebee Trigger Plays

The data-driven plays your Agents run when a signal fires. Search, filter, and find the one you need.

Showing 25 of 25 trigger plays

OnboardingChurn signalMissed value

Increase trial-to-paid conversion

Trials that miss milestones convert 70% worse. Catch disengagement on day 2 and save them.

Routes to AE · Slack · HubSpotUse play →
OnboardingChurn signalMissed value

Reduce time to go-live

Every day not live raises churn risk. Alert the team the moment an implementation stalls.

Routes to CSM · Slack · HubSpotUse play →
OnboardingChurn signalMissed value

Accelerate time to value

Guide newly-live accounts to their first value milestone before momentum drops.

Routes to CSM · Slack · HubSpotUse play →
OnboardingChurn signalDecline

Prevent stalled onboarding

Stalls are invisible until the customer complains. Intervene while it is still fixable.

Routes to CSM · Slack · HubSpotUse play →
AdoptionChurn signalDecline

Prevent main user loss

Your champion goes quiet. Flag the account before the relationship cools.

Routes to CSM · Slack · HubSpotUse play →
AdoptionRenewal signalChurn intent

Manage main user change

A key contact changes. Manage the handover before context is lost.

Routes to CSM · Slack · HubSpotUse play →
AdoptionChurn signalDecline

Stop product usage decline

Usage slips toward at-risk. Alert the CSM while it is recoverable.

Routes to CSM · Slack · HubSpotUse play →
AdoptionRenewal signalLow usage

Address low internal usage

Seats bought, not used. Drive adoption across the team.

Routes to CSM · Slack · HubSpotUse play →
AdoptionRenewal signalMissed value

Drive feature adoption

A core feature is never adopted. Prompt targeted enablement.

Routes to CSM · Slack · HubSpotUse play →
AdoptionChurn signalDecline

Prevent account disengagement

Activity goes dark across the account. Re-engage before renewal.

Routes to CSM · Slack · HubSpotUse play →
AdoptionChurn signalDecline

Prevent sentiment decline

Sentiment trends down in tickets. Get ahead of it before the QBR.

Routes to CSM · Slack · HubSpotUse play →
ExpansionUpsell signalHigh usage

Convert high usage to revenue

Heavy usage on a small plan. Route an upgrade brief to the AE.

Routes to AE · Slack · HubSpotUse play →
ExpansionUpsell signalHigh usage

Capture API-limit upsells

API cap reached. Surface a tier upgrade with the ARR delta.

Routes to AE · Slack · HubSpotUse play →
ExpansionUpsell signalHigh usage

Capture usage-limit upsells

Usage limit hit. Route an upsell brief the day it happens.

Routes to AE · Slack · HubSpotUse play →
ExpansionUpsell signalHigh usage

Capture user-limit upsells

Seat limit reached. Route a seat-expansion play.

Routes to AE · Slack · HubSpotUse play →
ExpansionUpsell signalSpike

Convert team growth to revenue

The team is growing. Turn seat growth into expansion revenue.

Routes to AE · Slack · HubSpotUse play →
ExpansionUpsell signalSpike

Capture expansion intent

A buying signal buried in a ticket. Route to the AE with context.

Routes to AE · Slack · HubSpotUse play →
RenewalRenewal signalChurn intent

Prevent loss to competitors

A competitor is mentioned near renewal. Route to the AE to defend.

Routes to AE · Slack · HubSpotUse play →
RenewalChurn signalChurn intent

Prevent cancel intent

Cancel language detected in a message. Run a save plan.

Routes to CSM · Slack · HubSpotUse play →
RenewalChurn signalChurn intent

Stop in-progress cancellations

Customer views the cancel page. Immediate CSM alert with the brief.

Routes to CSM · Slack · HubSpotUse play →
RenewalRenewal signalDecline

No contact before renewal

Renewal approaches with no recent touch. Prompt a check-in.

Routes to CSM · Slack · HubSpotUse play →
OperationsChurn signalChurn intent

Customer email unanswered

An inbound sits unanswered too long. Escalate before it festers.

Routes to Support · Slack · HubSpotUse play →
OperationsChurn signalDecline

CSM response speed declining

Response times are slipping. Flag the coverage gap to the lead.

Routes to Support · Slack · HubSpotUse play →
OperationsChurn signalChurn intent

VIP customer waiting

A VIP account is waiting for a response. Escalate immediately.

Routes to Support · Slack · HubSpotUse play →
OperationsChurn signalDecline

Usage frequency declining

Engagement frequency drops. Surface the trend before it becomes churn.

Routes to CSM · Slack · HubSpotUse play →