Example prompts
› Which accounts dropped below 30% of their usage from the month before?
› Run the Activity Decline skill on our product events
What this Skill does
Compares each account's activity in the last 30 days with the 30 days before. An account is declining when it was genuinely active before (at least 3 events) and its recent activity fell below 30% of that. Runs on all events together and per key event, so you see which behaviour is fading.
When it fires
- Last 30 days below 30% of the previous 30 days
- The account was active before (at least 3 events in the prior window)
- Measured on all events, or on one key event
Inputs
- Brazebee MCP: connected to Claude or ChatGPT with your Brazebee API key
- Product usage: Amplitude, PostHog, or Mixpanel connected in Brazebee
- Billing and CRM: Stripe and HubSpot for ARR, plan, renewal date, and account owner
How it works
- 01 / Counts events per account in the last 30 days and the 30 before
- 02 / Keeps accounts that were active in the prior window
- 03 / Flags those whose recent count fell below 30% of prior
- 04 / Compares their churn rate against all other accounts
Output
Activity Decline: all events, last 30d vs prior 30d
Cohort: 97 accounts · $760k ARR
Churn: 18% in cohort vs 5% in the rest (3.6x)
Act on: 23 accounts declining right now · $190k ARR
Route: CSM · Slack #cs-alerts · "Check-in before renewal"Example numbers. Your thresholds and rates come from your own data.
Tips
- Per-event decline is sharper than total decline: a core feature fading says more than fewer logins
- Seasonal businesses dip in holidays. Compare against the same period if you have the history
- Pair with renewal date: a decline 60 to 90 days before renewal is the one to act on first