Example prompts
› Which actions in the first 30 days predict that an account renews?
› Run the Early Value Action skill on our onboarding events
What this Skill does
Takes candidate value actions and builds a matrix: accounts that did each action at least 1, 2, 3, or 5 times in their first 7, 30, or 90 days. For every cell it shows the renewal, churn, and upsell rate against the rest. The strongest cell is your activation milestone, the action to steer every new account toward.
When it fires
- An account did a value action at least N times in its first N days
- Counts of 1x, 2x, 3x, and 5x; windows of 7, 30, and 90 days
- Measured from the account's first observed event
Inputs
- Brazebee MCP: connected to Claude or ChatGPT with your Brazebee API key
- Product usage: Amplitude, PostHog, or Mixpanel connected in Brazebee
- Billing and CRM: Stripe and HubSpot for ARR, plan, renewal date, and account owner
How it works
- 01 / Anchors every account at its first observed event
- 02 / Counts each value action inside the first 7 / 30 / 90 days
- 03 / Builds a cohort for every action, count, and window
- 04 / Compares renewal, churn, and upsell rates against the rest
Output
Early Value Action: "dashboard_viewed" at least 3x in first 30 days
Cohort: 446 accounts · $2.1M ARR
Churn: 6% in cohort vs 41% in the rest · Upsell 4.8x
Act on: 52 new accounts not there yet
Route: CSM · onboarding sequence · "Guide to the milestone"Example numbers. Your thresholds and rates come from your own data.
Tips
- A lift that shows up for every action at once is general engagement, not a real lever. Prefer actions that stand out
- Use the milestone in onboarding emails and in-app guides, not just in alerts
- Pair with Value Action Missed: the same event, seen from the risk side