Power Usage

Finds your power users: accounts using far more than everyone else on the plan they pay for. The warmest expansion pipeline you have.

Expansion Agent Opportunity detection Routes to AE

Example prompts

› Which accounts are in our top 10% by usage, and how often do they upgrade?
› Run the Power Usage skill and list accounts that outgrew their plan

What this Skill does

The mirror of Under-Usage: measures usage by events, active days, active users, and hours, and takes the strongest 5, 10, 25, and 40% as cohorts. It shows how much more often they upgrade than everyone else, and lists the ones still on a small plan: the accounts to call first.

When it fires

  • An account sits in the top 5 / 10 / 25 / 40% of usage
  • Usage = events, active days, active users, or hours
  • Strongest when the account is still on a lower plan

Inputs

  • Brazebee MCP: connected to Claude or ChatGPT with your Brazebee API key
  • Product usage: Amplitude, PostHog, or Mixpanel connected in Brazebee
  • Billing and CRM: Stripe and HubSpot for ARR, plan, renewal date, and account owner

How it works

  1. 01 / Computes usage per account for each metric and window
  2. 02 / Sets the threshold at the 60th, 75th, 90th, and 95th percentile
  3. 03 / Builds a cohort for each metric and band
  4. 04 / Compares each cohort's upgrade rate and lists accounts on small plans

Output

Power Usage: top 10% by active users (at least 12 in 90 days)
Cohort: 118 accounts · $640k ARR
Upsell: 35% in cohort vs 7% in the rest (4.8x)
Act on: 29 power accounts still on Starter · +$210k ARR potential
Route: AE · Webhook · "Upgrade conversation"

Example numbers. Your thresholds and rates come from your own data.

Tips

  • Active users is the best expansion metric: more people means more seats
  • Map the threshold to your plan limits so the brief can name the next tier
  • Hand power accounts to the AE with the usage numbers. They make the call easy

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